Thursday, October 2, 2014


It sounds cheesy but fashion has always been a part of my life, similar to a life companion - some people have pets to vent to, I have my ever-changing style to rely on. For the past few years, I have always come across the question of why fashion matters - this question is sometimes asked by others, and most of the time asked by myself. My response to this in this post won’t be the sentimental kind you’re looking for (sorry), it will be more practical, perhaps one that can show exactly why other industries should/do value fashion and the fashion industry. I know some look down on fashion as something that is superficial and useless, even, but sometimes the best way to prove them wrong is to show’em what we’ve got. 

If you haven’t heard already, the almighty Apple recently recruited talents from the Fashion industry, including Burberry’s former CEO Angela Ahrendts and Saint Laurent’s former CEO Paul Deneve into its circle of executives. No longer just about nerdy gadgets, the tech industry has evolved with the understanding that the qualities and talents of the fashion industry are valuable to the branding of these technical gadgets that can no longer only rely on function and neglect aesthetic. Since fashion is all about the visual effect, it goes hand in hand with wearable technology. 

Wearable tech has been the newest, and most challenging venture of the retail tech industry, especially since it relies so much on the aesthetic, shape, and comfort when worn. As of now, this market still has not reached its potential because of the many factors that need to be taken into account. Designer labels and brands however, are familiar with the concerns and unfamiliarities that tech companies like Apple have. Other tech companies have tried and failed (to some extent), especially with less help from fashion-experts coming from large, leading fashion labels like Burberry and Saint Laurent. Apple, however, recognizes the need for fashion insiders, like Ahrendts and Deneve, to guide the development of their wearable products.

The new Apple Watch announced early this September (released in 2015), with the help of Ahrendts (the new retail chief), was branded and categorized just like how fashion collections would have. The watch was separated into 3 categories - the standard Apple Watch, Sport, and the 18K gold Apple Watch Edition. This arrangement is not something unfamiliar in fashion as the different lines, each with a wide breadth of designs targeted to different demographics and market segments, broadens its audience by making it attractive to all. Also, the watches created by Apple’s predecessors had a bulky shape that looked unattractive and uncomfortable, but this time, Apple pioneered once again with the sleek and thin design of its Apple Watch that also allows for variation.

I could go on for days about the powers and perks of the industry, with the Apple Watch being only one of the examples, but the big picture is - the fashion industry is capable of transforming any ordinary thing into an it product that is branded, marketed to the masses, and wanted. I guess this post is just a text-version of me talking myself out of problems, as I often find myself doing, but I hope it gives a general answer to your question, as it did to mine, if you ever come across it.


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